Local Marketing Resources
Built for Small Businesses
Practical, no-fluff guides and templates to help you grow your local presence — without hiring an agency. Written specifically for Central Florida business owners.
The Library
Everything You Need to Market Locally
Each guide is written from real experience working with Central Florida businesses. No generic advice — just what actually works here.
Local SEO Checklist for Small Businesses
The complete step-by-step guide to ranking #1 in your town
Everything a local business owner needs to dominate Google search results in their city — without hiring an agency. Covers Google Business Profile, local citations, on-page SEO, and review strategy.
- Google Business Profile optimization checklist
- Local citation building strategy
- On-page SEO for local keywords
- Review generation system
- Monthly maintenance checklist
Google Business Profile Setup Guide
Get found on Google Maps in 7 days or less
A beginner-friendly walkthrough for setting up and optimizing your Google Business Profile from scratch. Includes screenshots, pro tips, and a post-setup checklist.
- Step-by-step profile setup with screenshots
- Category and attribute optimization
- Photo strategy for maximum clicks
- Q&A and posts best practices
- Verification troubleshooting guide
Social Media Content Calendar Template
30 days of content ideas for local businesses
A plug-and-play content calendar with 30 days of post ideas, caption templates, and hashtag strategies tailored for local businesses in Central Florida.
- 30 ready-to-use post ideas
- Caption templates for each post type
- Hashtag strategy for local reach
- Best posting times by platform
- Editable spreadsheet included
How to Get More Google Reviews
The proven system for 5-star reviews on autopilot
A simple, repeatable system for getting more Google reviews from happy customers — including email templates, text scripts, and QR code strategies.
- Email & text review request templates
- QR code review link setup guide
- How to respond to negative reviews
- Review velocity strategy
- Tracking and reporting tips
Why These Guides Work
Written by the team behind Around My Town — we've helped dozens of Central Florida businesses grow their local presence from scratch.
Locally Focused
Every guide is written with Central Florida businesses in mind — not generic national advice that doesn't apply to your market.
Actionable & Practical
No fluff, no theory. Each guide gives you a clear checklist or system you can implement the same day you download it.
Agency-Level Knowledge
Get the same strategies we use for our marketing clients — packaged into an affordable guide you can execute yourself.
Prefer done-for-you?
We Can Do It All For You
Not a DIY person? Our team handles local SEO, Google optimization, social media, and more — so you can focus on running your business.